I work with individuals & organizations to affect positive change through storytelling.
Storytelling is hard. Until suddenly, almost magically, it's easy. Getting there is the trick. For me this involves hunkering down over a blank computer screen or empty notepad, facing my fears, and drawing comfort from the fact that stories are what sustain & protect us. And knowing that a well-crafted, well-told narrative can influence thinking & affect behavior. Consider this: From Solomon to Spielberg, the world's greatest storytellers have been society's most influential people.
I draw on my background as a national magazine writer to immerse myself in research, conduct interviews, and then shape what I've been told and learned into compelling narratives that engage and influence a target audience. I focus on the mechanics of storytelling - the 'how' - but achieve success only as the motivation of the story - the 'why' - comes into sharp focus.
What does this look like? Try this simple, 3-act story...
A kid was skateboarding along a street when he stopped to watch three men hard at work in overalls and work-boots, surrounded by large stones. The boy asked the first man what he was building. The man growled, "I'm layin' bricks." The kid rolled ahead a bit and asked the next man the same question. The second builder stopped, glanced up and said, "I'm putting up a wall." The kid nodded, went a little farther, and asked the third man what he was building. The last man got up, dusted off his hands, and as he looked his work said, "We're building someone's dream home."
I have worked with CEOs, politicians, leaders of non-profits, teachers & students, and a slew of others to help shape & share everything from simple stories to complex strategies - be it web/blog content, TV & video scripts, articles, speeches, or social media material.
These days, working with my creative partner Leo Artalejo, I help clients craft narratives with meaning, power & purpose. It can be hard work. It can also be crazy, good fun.