Stories for change

I work with individuals and organizations to affect positive change through the art of storytelling.

Storytelling can be difficult.  Until suddenly, almost magically, it becomes easy.  Arriving at that transformational spot is the trick.  For me this involves hunkering down at a blank computer screen (or empty notepad), tamping down my fears, and reminding myself that a well-crafted narrative can influence positive thinking and affect good behavior.  

From Solomon to Spielberg, it has always been well-told stories that sustain and protect us. 

I draw on what I learned as a national magazine writer to dive into research, conduct revealing interviews, and then shape what I have gathered into compelling narratives that engage and influence a specific audience.  I focus on the mechanics of storytelling - the 'how' - but achieve success only as the motivation of the story - the 'why' - comes into focus.   

What does this look like?  Try this simple, 3-act story...

A kid was skateboarding along a street when he stopped to watch three men hard at work in overalls and work-boots, surrounded by large stones. The boy asked the first man what he was building. The man growled, "I'm layin' bricks."  The kid rolled ahead a bit and asked the next man the same question. The second builder stopped, glanced up and said, "I'm putting up a wall."  The kid nodded, went a little farther, and asked the third man what he was building. The last man got up, dusted off his hands, and, as he looked proudly his work said, "We're building someone's dream home."

I have worked with CEOs, politicians, leaders of non-profits, teachers & students, and a slew of others to help shape & share everything from simple stories to complex strategies - be it web/blog content, TV & video scripts, articles, speeches, or social media material.  

I help people craft narratives that have meaning, power & purpose.  

It is hard work.  It is also crazy, good fun.